2012 Flyers Playoff Promotion

The flyers face off in the first round of the playoffs tonight against the penguins. The flyers use youtube and this promotion to draw more viewers

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NHL, Discover Playoff Marketing Wants Fans To Spend A ‘Day With The Stanley Cup’

DateFriday, March 23, 2012 at 08:22AM

By Barry Janoff

March 23, 2012: As part of its activation as an official partner of the NHL, Discover Financial Services is taking the most symbolic part of the playoffs and offering it to fans and consumers.

Beginning today, people can tell the NHL and Discover why they deserve a day with the Stanley Cup by entering a “Day With The Cup” contest. The promotion will be supported by multi-media marketing, including TV, print and Internet.

TV ads scheduled to break during hockey broadcasts on March 25 will feature Phil Pritchard, one of the men charged with the handling and care of the Stanley Cup. Discover and the NHL also will unveil videos of Pritchard and the Stanley Cup offering “unique insight on the Stanley Cup’s history and travels throughout hockey-centric towns in the U.S.”

Now through April 12, marketing will direct people to a dedicated Web site, where they can submit an original photo “that best demonstrates their passion for hockey, along with a 1,000-character or less description that answers the question, ‘I deserve a day with the Stanley Cup because . . . ‘” (Full details here.)

Visitors will also be able to vote for their favorite submission, with the top three moving on to the final competition.

From April 17-21, visitors to the Day With The Cup Web site will be able to vote on the three submissions that have received the most votes, with the winner to be unveiled on May 6.

A two-minute documentary showcasing the winner of the “Day With The Cup” will be revealed in June during Game One of the Stanley Cup finals.

Discover has been the official card of the NHL since 2010. This past season, the deal was extend for five years. The alliance has been featured in TV ads in which Peggy, an inept customer service rep from a  fictitious rival company, is unable to help such NHL players as Tim Thomas (pictured) and Patrick Kane.

“Our alliance with the NHL has been terrific,” said Jennifer Murillo, vp-brand communications for Discover. “There is a lot that we have in common, starting with the loyalty that fans have for the NHL and that cardholders have for DIscover.”

This year’s activation is a follow-up to the 2011 Discover “Your Kid Could Win a Day with the Cup” social media video contest.

“We wanted to expand upon last year’s contest and to leverage our relationship with the NHL to make this ‘Day With The Cup’ even bigger and better,” said Murillo. “We expect the involvement of fans over the next two months to be pretty amazing. And that is exactly what the NHL and Discover are looking for.”

Opening Day for the Phillies

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PHILADELPHIA– Yesterday, April 9, 2012 was opening day for the Philadelphia Phillies. The stadium was packed and the crowd was booming. I took in all the promotions, such as when I handed the man my ticket and walked through the gate I was then handed a 2011 NL East championship flag. There are apparel and merchandise stores about every ten steps and all the food and beer you could want. But that is not what grabbed my attention. What grabbed my attention was the giant screen in Left Field and seeing my university in the background of the head shots of the batters that were up. This happened during the top and the bottom of the 5th inning. My first thought was wow look that’s my school. My second thought was that it was definitely a good strategy because how many young kids attend phillies games with their parents. SJU was exposing themselves to over 45,000 people.

NBA Playoffs 2012 predictions

NBA Playoffs 2012 predictions

FOXBORO, MA - JANUARY 14:  Tim Tebow #15 of the Denver Broncos looks on against the New England Patriots during their AFC Divisional Playoff Game at Gillette Stadium on January 14, 2012 in Foxboro, Massachusetts.  (Photo by Jim Rogash/Getty Images)

Jim Rogash/Getty Images

Nike will release their new NFL uniforms on Tuesday, effectively leaving one of their biggest competitors, Reebok, in the dust.

Reebok has been the league’s only apparel licensee for the last decade. Now is the perfect time for a change.

We’ll break down why Nike is superior to Reebok, as well as why Nike management made a great decision to outbid their biggest rival.

1. Phil Knight

Phil Knight, the co-founder of Nike, is one of the most creative minds in the sports-apparel business.

An alumnus of the University of Oregon, he’s responsible for bringing uniforms like these to Eugene.

The Ducks have an inordinate amount of jersey combinations at their disposal thanks to Knight, which means NFL teams will as well.

The new uniforms will look best in unusual colors like Oregon’s yellow, green and black. Look for the Seattle Seahawks, Jacksonville Jaguars and Denver Broncos to have some exciting jerseys this season thanks to their interesting color schemes.

2. Reebok has produced boring products

From the color schemes to the actual designs, Reebok has been subpar when it comes to impressing with their uniforms.

The New York Giants’ jerseys are boring, the Chicago Bears’ too. The Cleveland Browns’ jerseys are just, well, brown.

Somebody should tell Nike to never produce anything like these New York Jets jerseys.

3. The gloves

It may seem strange to make the case that the gloves put Nike ahead of Reebok, but that is indeed the case.

Just look at these gloves. And these gloves. And these.

Most of the time, those designs won’t be visible to the fans, but they’re still exciting to look at on the Internet gallery.

4. “Just Do It”

The Nike apparel contract stretches beyond the jerseys and into everyday life. ESPN got a peek at some of the shirts and hats the Nike will be producing for the NFL.

The allure of “Just Do It” is cherished by consumers nationwide. Sales are going to skyrocket once people start seeing the slogan under their team name.

Although Nike put up some insane amount of money to steal the rights away from Reebok, it will be worth it for them (and all of the fans) in the future.